Welcome to Pritch Collective, a luxury lifestyle and loungewear brand that embodies simplicity, uniqueness, and the essence of Payton Pritchard's style and personality. Co-founded by Payton alongside his wife, Emma Pritchard, and his sister, Lexie Pritchard, our brand celebrates family, inclusivity, and a shared passion for effortless, elevated fashion.

As a key contributor to the 2024 NBA Champion Boston Celtics, Payton understands the importance of blending comfort with style. Whether on the court or off, his lifestyle demands versatility—something we’ve thoughtfully woven into the fabric of our brand. With pieces designed for all genders and ages, Pritch Collective is redefining modern loungewear by merging timeless design with unmatched comfort.

Payton’s journey is one of excellence and perseverance. From winning four state basketball titles in Oregon to an illustrious college career at the University of Oregon—highlighted by accolades such as the Lute Olson and Bob Cousy Awards, Consensus First-Team All-American, and Pac-12 Player of the Year—Payton’s legacy is marked by achievement. Now an NBA Champion in his fifth NBA season, he continues to thrive as a leader and game-changer for the Boston Celtics.

Pritch Collective was born out of the desire to create a brand that reflects Payton’s greatness while aligning perfectly with his lifestyle. Our designs are simple yet unique, much like the qualities that define Payton himself. With a focus on quality and inclusivity, we’re here to deliver loungewear that doesn’t compromise on style or comfort.

Welcome to our family. Welcome to Pritch Collective.